A Healthcare Clinic Struggling to Attract New Patients

Category
SEO

01. The Challenge & Solution

A healthcare clinic offering specialized physiotherapy services was struggling to gain online visibility. Their website was buried in search results, and they weren’t appearing for critical local search queries like “best physiotherapy clinic” or “sports injury rehabilitation.” The clinic approached us to help them improve their online presence and attract new patients. Our solution was to focus on local SEO, optimize their site for relevant keywords, and improve their online reputation by collecting patient reviews and testimonials.

02. Working Process

We started by optimizing their Google My Business listing and ensuring that their clinic appeared in local search results for keywords like “sports injury rehabilitation New York.” We also focused on enhancing their website’s SEO by optimizing service pages for specific physiotherapy-related terms. We created content centered around common patient concerns, such as “how physiotherapy helps with chronic pain” and “rehabilitation for athletes,” which helped the clinic rank for more targeted, long-tail keywords. Additionally, we encouraged happy patients to leave reviews, which boosted their online credibility and trust.

03. Perfect Result

After three months of implementing the strategy, the clinic saw a 120% increase in organic traffic and a 40% rise in appointments. They began ranking on the first page for several key local keywords, and the increase in positive reviews helped build their reputation as a trusted healthcare provider. The clinic’s patient intake also increased, and they saw greater engagement from their local community.