Category
SEO
An Industrial Product Manufacturer Struggling with Online Sales
01. The Challenge & Solution
An industrial product manufacturer specializing in heavy machinery parts and equipment was struggling to increase online sales through their website. Despite offering high-quality products, their website wasn’t attracting enough B2B traffic, and they were not ranking for terms like “industrial machinery parts suppliers” or “buy heavy-duty equipment.” They contacted us to help improve their visibility and drive more business inquiries. Our solution was to implement an SEO strategy focused on industry-specific keywords, improve technical SEO, and create valuable content that addressed common challenges in the industrial sector.
02. Working Process
We began by conducting a full technical SEO audit and discovered several issues, including slow loading times and poorly optimized product pages. We worked on improving the site’s speed and mobile responsiveness while also optimizing product descriptions with relevant keywords like “industrial machinery parts supplier” and “heavy-duty equipment for manufacturing.” We also created a blog to address common industry pain points, such as “how to extend the lifespan of heavy machinery” and “choosing the right parts for industrial equipment,” which helped attract organic B2B traffic. Finally, we launched a backlink strategy, reaching out to industry publications and suppliers for backlinks.
03. Perfect Result
In six months, the company saw a 150% increase in organic traffic. Several product pages started ranking well for competitive B2B keywords, and the blog posts became an important traffic source. They also saw a 30% increase in online inquiries and a notable rise in international inquiries, leading to more bulk orders. The company’s online presence became a key sales driver, reducing their reliance on traditional marketing channels.