Boosting Local Foot Traffic for a Café Chain

Category
GOOGLE ADS

01. The Challenge & Solution

A popular café chain was struggling with driving foot traffic to its new locations. Despite a solid brand reputation, their marketing strategy was not effective in reaching potential customers in the nearby areas. They needed a way to increase local visits and raise awareness about their new outlets. We proposed using Google Ads to target specific geographic locations around their cafes with tailored ads highlighting special promotions and seasonal offerings.

02. Working Process

Our team began by conducting an in-depth analysis of the café’s target audience, focusing on local commuters and food lovers in the nearby areas. Using Google Ads’ geo-targeting capabilities, we created localized ad campaigns with location-specific keywords, including the café’s address and nearby landmarks. We also set up Google Maps ads to make it easier for potential customers to find the café when searching for a place to eat. Additionally, we implemented smart bidding strategies to maximize foot traffic at optimal times of day.

03. Perfect Result

After just three months, foot traffic to the café’s new locations increased by 35%. The café saw a significant boost in sales, with many customers mentioning that they had found the café through Google search. The combination of well-targeted ads and compelling offers made a notable difference, leading to a long-term increase in both online and offline engagement.