An Education Centre Struggling to Attract Students

Category
SEO

01. The Challenge & Solution

An education centre specializing in exam preparation for secondary school students was facing a challenge: despite offering high-quality tutoring, their website was not attracting enough traffic from prospective students. They weren’t ranking for key search terms like “O-level math tuition” or “secondary science tutoring.” They approached us looking for a way to increase visibility and attract more students. We proposed a comprehensive SEO strategy, focusing on highly targeted tuition-related keywords, optimizing their course pages, and implementing a content marketing plan to establish them as thought leaders in the education sector.

02. Working Process

We started by performing a full SEO audit of their website, which revealed that their existing content was generic and not optimized for specific search queries. We conducted keyword research to identify high-value terms like “best O-level tuition” and “affordable tuition centre for maths.” These keywords were integrated into course descriptions, blog posts, and landing pages. To boost credibility and trust, we added testimonials from past students and success stories. We also focused on creating blog content related to study tips, exam preparation, and student success, which resonated with both parents and students.

03. Perfect Result

Within four months, the education centre saw a 90% increase in organic traffic. Key pages, such as those for O-level and A-level courses, ranked on the first page for relevant keywords. The site began attracting more local traffic, leading to a 50% increase in inquiries and a significant boost in enrollments. The content marketing strategy also helped build their reputation as a trusted provider of quality tuition.