Increasing Leads for a Real Estate Agency

Category
GOOGLE ADS

01. The Challenge & Solution

A fast-growing fashion brand wanted to scale its online sales, but it faced fierce competition in the crowded market. Their existing Google Ads campaigns were generating clicks but not translating into the desired return on investment. We understood that they needed more than just broad traffic; they needed a strategy that would convert visitors into loyal customers. We suggested transitioning from broad targeting to a more refined, data-driven approach using Google Shopping Ads combined with Dynamic Remarketing.

02. Working Process

We kicked off by refining their product feed to align with best practices for Google Shopping, ensuring accurate product descriptions, images, and prices. We also implemented dynamic remarketing ads to bring back visitors who had shown interest but didn’t convert. Through Google’s machine learning algorithms, we adjusted bidding strategies based on user behavior and set up custom audiences for specific product categories. Our team ran A/B testing on ad copy, images, and CTA buttons to identify the most effective combinations for driving purchases.

03. Perfect Result

Within four months, sales soared by 50%, with a 30% increase in conversion rates. Their return on ad spend (ROAS) increased by over 200%. The fashion brand successfully expanded its online presence, outpacing competitors by using targeted, data-driven Google Ads strategies that focused on driving conversions rather than just clicks.